MORE DIRECT BOOKINGS LESS RELIANCE ON ONLINE TRAVEL AGENCIES.
72.4% of hotels recommended by AI assistants belong to large chains. Independent hotels receive 27.6% of the visibility offered by AI, and most of this is channeled through online travel agencies (OTAs). Travelers no longer search: they ask ChatGPT, Gemini, or Siri. If your property isn’t designed to be the answer, it won’t influence that decision.
WHY DO MOST COMPANIES HAVE DIFFICULTIES?
The problems aren’t unique. The solutions, however, must be. Here’s what’s holding most hotels and accommodations back from their digital transformation, and what we’re doing about it.
- Up to 70% dependence on OTA
Most boutique hotels pay a commission of 15 to 25% on 60 to 70% of their bookings, permanently handing over their guest data and relationship with them to third-party platforms.
- 80% of bookings start on Google.
Si su hotel no está bien posicionado en la Búsqueda de Google, en los Anuncios de Hoteles de Google y en Google Maps, está perdiendo la mayor parte de las reservas potenciales a favor de las agencias de viajes online que sí lo están.
- Invisible in the search for AI
When users ask on ChatGPT what is the “best boutique hotel in Sydney’s financial district”, most hotels do not appear, even those with good reviews and high occupancy.
- There is no direct booking system.
Without a website with a high conversion rate, an effective booking engine, and a solid data strategy, there is no way to reduce dependence on online travel agencies, regardless of the quality of the accommodation.
RESULTS IN
THEIR OWN WORDS
“In 6 months, we went from 70% dependence on OTAs to 55% direct bookings. Digisap’s system changed our business model.”
“Four agencies before Digisap. None of them delivered real numbers. These ones did.”
“They understand the North American standard we need to compete with the big chains.”
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