Florida HomeGroup Realty

Competing in one of the world’s most expensive real estate search markets. In 6 months: impressions went from 23K to 205K and Google position improved from 14 to 6.

Client

Florida HomeGroup Realty

Industry

Real State

Location

Florida, USA

Duration

6 months (Sep 2025 → Feb 2026)

The challenge

Florida HomeGroup Realty was competing in the Florida property market — one of the most saturated and expensive SEO verticals in the world.

Average position on Google sat at 14 — below the first page. Monthly impressions were just 23,000. Top-3 ranking queries: 101. They were invisible to the majority of buyers actively searching for properties in Florida while paying for leads through portals with no clear attribution back to organic growth.

OUR APPROACH

Full site architecture review targeting Florida-specific buyer intent queries — city-level, neighbourhood-level, and property-type specific. Schema markup for every listing type and location page.

International keyword research calibrated to U.S. buyer terminology. GBP strategy aligned with Florida’s hyper-local property search patterns. Authority content programme targeting comparison queries (“buy vs rent in Florida”, “best areas to invest in Florida 2026”). GEO optimisation for AI-assistant property queries.

THE RESULT

Google impressions grew from 23,000 to 205,000/month — a 782% increase in 6 months. Top-3 position queries grew from 101 to 462 (+357%). Total queries grew from 654 to 1,553 (+137%).

Average Google position improved from 14 to 6 — now on page one for primary queries. The growth trajectory from September 2025 to February 2026 shows consistent month-on-month acceleration with the largest gains in December through February as content authority compounded.